A $3.5M bridge facility, closed on $56 of compute.
I install the operating architecture that makes outcomes like this one possible inside owner-operator businesses. Diagnose, build, hand over the keys. Four weeks. Fixed scope. Fixed price.
Your business has outgrown the way it thinks.
Decisions live in your head. Your inbox is your database. The team asks the same questions twice. The AI tools you bought are half-deployed and most won't survive the year.
The problem is not the tools. It is the operating layer beneath them, and the gap between operators who install it and those who don't is widening every month.
- You are still the bottleneck on every decision worth ten thousand dollars.
- Key context lives in inboxes, calls, and one or two people's heads.
- You bought four AI tools and use half of one.
- Reports get rebuilt every time, under deadline, with errors.
- You cannot vacation cleanly, scale cleanly, or bring on a partner.
I install the missing layer between your judgment and your operation.
Most AI consulting ends with a deck. I end with a system running inside your business: diagnosed, built, documented, owned by you. Each engagement compounds. The methodology library has been refined under load for two years, and every new client sharpens it further.
How decisions get made, and remembered.
Capture how your decisions get made, why they got made, and what the team should do next time without you in the room. A decision-trace layer for the operations that matter.
Decision-ready in ninety seconds.
Turn email threads, meeting transcripts, and scattered documents into structured briefs your team can act on. Built once. Reused weekly.
One workflow, end to end, in production.
Build one workflow that runs inside your business; not a demo, not a strategy slide. A working component, deployed, documented, owned by you on day twenty-eight.
Judgment that becomes infrastructure.
Convert recurring expertise into reusable institutional doctrine. The library compounds. Each engagement makes the next one faster, cheaper, sharper.
Three ways to engage.
Fixed scope. Fixed price. No deck factories, no vendor referrals, no upsells. Every engagement ends with a working artifact and the keys.
A structured ninety-minute diagnosis of your operating layer, delivered as a written assessment with the first AI workflow worth building.
- Structured diagnostic conversation
- Operating bottleneck map
- Top three AI workflows ranked
- Build / defer / ignore roadmap
Diagnostic, ninety-day roadmap, one AI workflow built end-to-end inside your business, full handover. The wedge offer.
- Operating diagnostic and report
- Twelve-month strategy roadmap
- One workflow built and shipped
- Handover documentation
- Optional retainer scope conversation
Architecture Retainers are available to existing clients only, never as a first engagement. Scope is discussed after a Pilot has been delivered.
Built by the operator, not the consultant.
I'm Peter de Pentheny O'Kelly. I built and ran a private AI operating layer at a multi-asset family office, not as a strategy engagement, not as a transformation deck, but as the operator on the ground. Eighteen months in production. Eighty jobs per week. Fifty operating doctrines refined under load.
I also run a six-hundred-eighty-acre cattle ranch.
DeepHawks is the practice that gives that operator's playbook to other operators: principals who already understand the AI question and now want the architecture installed. The work is full-stack, diagnosis through deployment to handover, and multi-domain, across family offices, regulated services, real estate, food and agriculture, and hospitality.
Start with the operating layer.
The operators who install the AI operating layer this year will run the businesses that scale through the next one. The Operating Diagnostic is the doorway: three hours, a written assessment, and a clear answer on whether a Pilot fits.